ERIC Number: EJ867139
Record Type: Journal
Publication Date: 2009
Pages: 18
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0034-0502
EISSN: N/A
What Does TV Viewing Have to Do with Internet Reading?: Readers, Television "Texts", and Intertextual Links to Companion Websites
Brown, Rachel
Reading Horizons, v49 n3 p221-238 2009
A growing number of television programs direct their viewers to access an Internet website for further information on a presented topic. The explicit link between television programs and companion Internet websites, both of which communicate information through multiple modes, can be considered a form of intertextuality. Do college students actually avail themselves of TV-Internet connections? Do they believe that this type of intertextuality influences their reading practices? This article reports research on these questions and then explores the implications of TV-Internet intertextuality for literacy and pedagogy. (Contains 1 table and 1 figure.)
Descriptors: Internet, Television, Television Viewing, Intermode Differences, Multimedia Materials, Influence of Technology, Technological Advancement, Media Literacy, Reader Text Relationship, Time
Western Michigan University, College of Education. 1903 West Michigan Avenue, Kalamazoo, MI 49008. Tel: 269-387-3498; Fax: 269-387-6272; Web site: http://www.wmich.edu/coe/spls/clinic/readhorizons.htm
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A