For decades, sport in the United States has been praised for reflecting the values of society and instilling these values in athletes. Some parents believe that values such as cooperation, fair play, learning how to win and lose, self-discipline, and teamwork are instilled in young people through participation in sports. Many coaches of youth and adolescent teams support the belief that sports teach values. Yet incidents of unsportsmanlike conduct, cheating, and other unethical behaviors in sports are common, and not only at the professional or collegiate levels, but in youth and adolescent sports as well. This article briefly identifies several issues in youth and adolescent sports and proposes alternate ways to address them, starting with the development and implementation of an athlete-centered philosophy. Additionally, this article describes the goals for youth and adolescent sports; discusses what the moral values of parents, coaches, and athletes should be in sporting contexts; and concludes with suggestions for enhancing the sport experiences of youth and adolescent athletes. (Contains 1 table.)