ERIC Number: EJ443285
Record Type: Journal
Publication Date: 1992
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0884-1985
EISSN: N/A
Extending Performance Technology to Improve Strategic Market Planning.
Kaufman, Roger; And Others
Performance and Instruction, v31 n2 p38-43 Feb 1992
Describes how performance technology can be applied to the area of strategic market planning. Strategic planning is defined; the reactive and proactive modes of mega-level planning are explained; implications for strategic market planning are suggested; and a new model for applying strategic planning to marketing is presented. (13 references) (LRW)
Publication Type: Journal Articles; Opinion Papers; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A