The purpose of this research study was to identify the perceived effective strategies utilized by colleges and universities to recruit, retain, and graduate Latino students. This study specifically explored the self-reported enrollment and retention strategies and their perceived effectiveness by the 34 member institutions of the Tennessee Independent Colleges and Universities Association (TICUA). A survey was sent to all member institutions of TICUA. Of the 20 institutions that responded, four institutions were chosen using purposive sampling procedures. The study followed a qualitative design, utilizing case study methodology to collect detailed information through focus groups and in-depth interviews. Focus groups of currently-enrolled Latino students were utilized to further identify what factors were influential to enrollment and persistence at their chosen TICUA member institution. The data were then transcribed, coded, and analyzed for themes. Five themes emerged from the interviews with faculty, staff, and administration: Administrative Commitment, Relationships, Financial Commitment, Intentionality, and Student Support. Four themes emerged from the focus groups with persisting Latino students at the case study sites: Financial Incentives, Institutional Fit, Campus Community, and Influences. Based on the findings, the researchers recommended TICUA member institutions implement the following strategies to improve their recruitment, enrollment, and retention of Latino students: Demonstrate commitment to serving the Latino population; Provide financial aid specific to Latino students; Create a multicultural affairs department; Develop community partnerships; and, Increase the cultural competency of faculty and staff. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]