There is extensive research literature addressing the impact that the college experience has on students, linking the campus environment to their persistence and graduation, satisfaction, sense of community, academic and social integration, and academic performance. Researchers have yet to fully address the connection between students identifying as spectators of athletics and their academic and social integration. Wann and Robinson (2002) found that those students who are fans are more integrated into the university and had more positive perceptions. In this article, the author discusses how on-campus sports coincide with the identities that institutions construct for themselves and the identities that individuals derive from their institutional affiliations. The author examines how students having both a strong sense of community and identifying as a fan have an impact on academic and social integration. The author found that the overall sense of community--analogous to campus climate--outweighed the power of fan identification, a single aspect of campus life. Further research measuring involvement by students not only in attending games but also watching their team compete on television is needed to ascertain a complete picture of fan integration, community development, and the effect of athletic importance at individual institutions. (Contains 2 notes.)