Customer service people are the first line of marketing, sales and revenue growth. Give them the proper training and understanding to enthusiastically lead all potential students or customers through the information-gathering and sign-up process. It does not matter how many calls schools receives through a well-planned marketing campaign if the customer service staff cannot help a prospective student or business customer enroll with confidence and satisfaction. In this document the author shares a positive personal account with a customer service person, who drives a bus for a rental car company.