The token gestures towards job equality for women in the fields of physical education and athletics coaching are symptomatic of the more serious problem of sexual equality present in American society. Cultural restrictions on the kind and degree of assertive behavior traditionally associated with the female role have left women ill-equipped to assume positions of leadership which should be awarded to women as well as to men. An example of this problem is clear in the present situation in women's athletics. Added financial support for women's sports has made the field more attractive as a career choice; consequently, men are beginning to assume the higher-paid and more prestigious positions in women's sports. Female physical educators and coaches must be made to realize the gravity of the situation, and must condition themselves to effectively counteract the emerging inequality through self-assertiveness, political awareness, the development of managerial thinking styles, and the establishment of a "good old girls" system similiar to the "good old boys" system traditionally closed to female professionals. (LH)