This article reports a qualitative study of the reasons mothers chose to enroll their children in a Spanish/English two-way immersion (TWI) Program in Central Texas. Some of the mothers' reasons varied, and others overlap. All mothers expressed the belief that the program would provide their children with more opportunities, cognitive benefits, and an increased ability to communicate, confirming earlier studies. The qualitative nature of this study allows for a more in-depth and nuanced look at the reasons why parents from varying backgrounds chose to enroll their children in a Spanish/English TWI program.