Announcements are considered as important source in provision of academic support to the students. Announcements assist students to get information about the university learning mechanisms, courses and other time management skills, which may help them to make their learning smooth and pleasant. In this context present study documents the perceived effectiveness of Weekly Announcements posted for Sociology students of Virtual University of Pakistan enrolled in semester Fall 2013. An online survey was conducted from the students of Sociology enrolled in semester Fall 2013. Total 399 students respond the questionnaire. For analysis purpose descriptive statistics were used. Preliminary results of the study indicate that students perceived weekly announcements favourable for their learning process. Specifically, the demos posted regarding LMS use for performing different activities in weekly announcements were considered as more auspicious element. Overall students were satisfied with the initiative of weekly announcements in Sociology courses and perceived this step helpful in their subjects' learning.