In this paper we examine whether individualization and informalization processes have occurred in the field of leisure in The Netherlands, by analyzing the social context of a wide range of activities between 1975 and 2005. We find that the choice of a particular leisure context is dependent on education, gender, year of birth, age and time pressure. We find evidence for informalization, but--contrary to popular belief--not for individualization. The informalization trend follows a pattern of cohort replacement, and is also caused by a rise in the average education level in the population. Our findings imply that research on civil society, community and social capital should not only be concerned with membership rates, but also with participation in alternative social contexts. (Contains 4 tables.)