We know that social-networking sites, especially Facebook, offer all students the means to accumulate social capital through connection strategies. Developing social and academic connections through Facebook is particularly important for first-generation college students (FGCS), who may find participating in traditional engagement activities and behaviors difficult. Improved access to social and cultural capital on campus, which is called "campus capital," may foster a sense of belonging among FGCS that can support college-staying behavior. Colleges provide access to relational networks and create the other conditions that enable that access. As Briggs notes, educational institutions are uniquely positioned to provide "lower-status out groups" with the opportunities to acquire "information, vouching (recommendations and other social endorsements), preparation, mentoring." In an effort to better understand how social media can be leveraged to improve FGCS's accumulation of campus capital, the authors of this article conducted an action research study with a Summer Bridge Program (SBP) at a private, urban, highly selective, predominantly white institution (PWI). The institution offers conditional admission to low-income individuals who are FGCS and who often have a traditionally marginalized racial or ethnic identity. Then, like many colleges, it offers a summer program to help these admits integrate socially and academically into the campus community. Across a two-year period, the research team collected qualitative and quantitative data from students in the SBP about their social media and mobile-technology usage.