The Future Voices in Public Services column is a forum for students in graduate library and information science programs to discuss key issues they see in academic library public services, to envision what they feel librarians in public service have to offer to academia, to tell of their visions for the profession, or to tell of research that is going on in library schools. This article will focus on the author's experiences in managing social media while working as a co-op student at The D.W. Weldon Library at Western University. The author found that managing social media in an academic library setting requires three things: (1) a good working knowledge of the digital world of social media; (2) a flair for composing interesting content; and (3) tact. This article will address the most practical of these first: what social media is and how to use it. Next, it will tackle the more esoteric subject of how to write as the voice of a library for an online audience. Finally, it will suggest some further areas of exploration for what the author has called here ''tact,'' the positioning of the social media manager him or herself within the larger context of the organization, and challenges faced.