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ERIC Number: EJ972762
Record Type: Journal
Publication Date: 2011
Pages: 13
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-8008
EISSN: N/A
Author Affiliation Index: A New Approach to Marketing Journal Ranking
Pan, Yue; Chen, Carl R.
Marketing Education Review, v21 n3 p275-287 Fall 2011
Previous research has adopted various methods to assess the relative quality of academic marketing journals. This study, as a replication and extension of Chen and Huang (2007), introduces the Author Affiliation Index (AAI) as an alternative approach to assessing marketing journal quality. The AAI is defined as the ratio of articles authored by faculties at the world's top marketing programs divided by the total number of articles by all authors. We rank current marketing journals using the AAI approach, and provide a cross-validation of journal ratings established by previous researchers. We also study the authorship/coauthor-ship patterns across journals. Advantages of the AAI approach and its implications are discussed. (Contains 5 tables.)
M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Tel: 914-273-1800; Fax: 914-273-2106; e-mail: info@mesharpe.com; Web site: http://www.mesharpe.com
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A