An examination of social cognitive career theory (SCCT; R. W. Lent, S. D. Brown, & G. Hackett, 1994, 2000) factors contributing to the college expectations of high school students (N = 87) in rural Appalachia was conducted. Hierarchical multiple regression analyses revealed support for the role of SCCT variables in predicting expectations to attend college. Specifically, the SCCT variables of perceptions of parental support and self-efficacy beliefs independently predicted Appalachian youth's expectations to attend college. Results are discussed in relation to SCCT, and implications for counseling and future research are presented. (Contain 3 tables.)