NotesFAQContact Us
Collection
Advanced
Search Tips
Back to results
Peer reviewed Peer reviewed
Direct linkDirect link
ERIC Number: EJ971696
Record Type: Journal
Publication Date: 2012
Pages: 5
Abstractor: ERIC
ISBN: N/A
ISSN: ISSN-1052-8008
EISSN: N/A
A Recruiting and Hiring Role-Play: An Experiential Simulation
Newberry, Robert; Collins, Marianne K.
Marketing Education Review, v22 n1 p67-71 Spr 2012
Creating experiential learning opportunities that engage students, meet marketing curricula objectives, and fit the application in a traditional semester course is extremely challenging. This paper describes a role-playing simulation offered concurrently to the professional selling and sales management classes in which the selling students act as prospective employees engaged in a job search for entry-level sales positions, and the sales management students act as the hiring authorities. The simulation requires the students to apply communication and team-building skills in a way that is relevant to their immediate career future, and thus a large majority become fully engaged in the application. (Contains 1 table.)
M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Tel: 914-273-1800; Fax: 914-273-2106; e-mail: info@mesharpe.com; Web site: http://www.mesharpe.com
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A