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Peer reviewed Peer reviewed
ERIC Number: EJ360610
Record Type: Journal
Publication Date: 1986
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Line Lengths and Starch Scores.
Moriarty, Sandra E.
Visible Language, v20 n4 p448-55 Fall 1986
Investigates readability of different line lengths in advertising body copy, hypothesizing a normal curve with lower scores for shorter and longer lines, and scores above the mean for lines in the middle of the distribution. Finds support for lower scores for short lines and some evidence of two optimum line lengths rather than one. (SKC)
Descriptors: Advertising, Media Research, Readability, Reading Processes, Reading Research, Scoring
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A