The authors explore how technique via propaganda has replaced the word with images creating a mass society and limiting the ability of people to act as individuals. They begin by looking at how words affect human society and how they have changed over time. They explore how technology has altered the meaning of words in order to create a more efficient world. Words become disconnected from time and space through the use of timeless images. The institutions of society support the humiliation of the word to create a world where technique can flourish. Ellul provides a way of reconciling the loss of power for words via a Christian living as cross-bearers. Only individuals and not the institution are capable of changing society. Ellul believes that the salvation of the word and restoration of a more humane society depends on individuals living the faith.