Romani media and language planning gained importance as a consequence of the political emancipation of the Roma, which is mainly based on the idea of a European Roma nation with its own culture and language. Meanwhile the study of Romani has developed from an exotic into a more or less established scientific field. However, with respect to media there are only a few descriptions of the situation. Romani media have not really received serious academic attention. This paper does not offer an exhaustive analysis of Romani media either, but aims to provide an overview of the background of language planning using examples from the media. Beyond this, it tries to outline the linguistic aspects of the expansion of Romani into formal, media-related domains by analysing example text excerpts from bilingual journals. The linguistic strategies used in this expansion process are rooted in the socio-linguistic situation of Romani (which is discussed in the introductory chapter of this paper) and the resulting implications for language planning initiatives, which are presented in the main part of the paper. The concluding chapter deals with Inter-Romani on the basis of the concept of "linguistic pluralism in Romani". (Contains 40 notes.)