Designing and reforming the subjects on the College Entrance Examination, based on the new curriculum, are the focal point and also the most difficult aspect of entrance exam reform. The entrance exam subject programs instituted in more than ten "subject reform" regions in China, including the provinces of Shandong, Ningxia, Guangdong, Hainan, and Jiangsu, each possess unique characteristics. Each has also given rise to a number of issues that urgently require resolution. In examining the present trend toward the entrance exam subject reforms characteristic of a developed country, the value orientation and the new pursuit of China's programs to design subjects for the entrance exam should be to reinforce opportunities to choose subjects, advocate both unification and diversification, maintain a certain level of subject coverage, emphasize overall quality appraisal, implement categorized and ranked tests, and pursue fairness and accuracy. (Contains 1 note.)