For years administrators at J. Sargeant Reynolds Community College, in Richmond, Virginia, had a hunch that students were not taking full advantage of the college's advising services. Still, they were disappointed two years ago, when the Community College Survey of Student Engagement revealed that their students rarely used career services and only occasionally sought academic advising. So in the summer of 2005 the college rolled out a new orientation program that features a campus tour, career counseling, and academic advising prior to registration. The advising office now schedules follow-up meetings with students each semester until they attain second-year standing, at which point they switch over to faculty advisers in their disciplines. Preliminary data suggests that students who participate in the orientation are more likely than those who do not to stay in college beyond their first semester. J. Sargeant Reynolds's experience is not unique. The 2006 engagement survey, indicates that colleges across the country need to take a serious look at their advising operations.