Researchers studying science communication have criticized the sensationalism that often appears in journalistic accounts of science news. This article looks at the linguistic sources of that sensationalism by analyzing the journalistic coverage of the Women's Health Initiative (WHI) study of hormone replacement research, which was abruptly canceled in July 2002 and became the subject of many news articles. The article uses a coding system to analyze seven magazine and newspaper articles that appeared shortly after the WHI study was halted. The coding shows a high incidence of concrete nouns in the journalistic accounts and looks at the ways the syntax of their attributions are ordered to emphasize vivid nouns, the ways their verbs contribute to narrative, and some of the narrative devices employed in the journalistic reporting.