Peer reviewed
Direct linkERIC Number: EJ801877
Record Type: Journal
Publication Date: 2004
Pages: 12
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0968-4883
EISSN: N/A
From Brand Image Research to Teaching Assessment: Using a Projective Technique Borrowed from Marketing Research to Aid an Understanding of Teaching Effectiveness
Boddy, Clive Roland
Quality Assurance in Education: An International Perspective, v12 n2 p94-105 2004
This paper describes how a simple qualitative market research technique using a projective device called a bubble drawing can be used as a useful feedback device to gain an understanding of students' views of the teaching effectiveness of a market research lecture. Comparisons are made with feedback gained from teaching observations and insights drawn from this. Some areas for further research are suggested. (Contains 13 figures.)
Descriptors: Feedback (Response), Projective Measures, Marketing, Qualitative Research, Student Attitudes, Educational Quality, Comparative Analysis, Evaluation Methods
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
