The Reading Is Fundamental (RIF) program is designed to give disadvantaged children incentive to read by letting them choose books from a wide variety of paperbacks and keep them as their own. This document reports on the evaluation procedures and results for the Dallas RIF Project in 1973-1974. Following a description of the project and its objectives, the document discusses the methodology employed in the evaluation study, giving specific consideration to sampling techniques, instrumentation, procedures used in data collection and anlaysis, and assumptions and limitations of the study. Results are then reported with regard to the matching of experimental and comparison schools; program implementation; teachers', students', and parents' opinions of the project; and the effect of the program on students' attitudes and reading skills. Numerous statistical tables and a summary of responses to a parent questionnaire are included. Appendixes provide a teacher questionnaire on curriculum materials used and ANOVA tables for the analysis of data regarding reading skills, attitude toward school, self-concept, and attitude toward reading, and for the analysis of teachers' ratings of students' attitudes. (GW)