This booklet offers a common-sense approach to school public relations that stresses the involvement of everyone on the school team. The emphasis is on identifying simple, low-cost ways educators can communicate effectively with their many publics. The author briefly outlines the basic principles of organizational communication and public relations and suggests how these principles apply to public schools. Guidelines are presented to aid educators in preparing and using newsletters, dealing with the news media, and maintaining relationa with different publics. (JG)