A look at real data shows that Reckase's psychometric theory for standard setting is not applicable to bookmark and that his simulations cannot explain actual differences between methods. It is suggested that exclusively test-centered, criterion-referenced approaches are too idealized and that a psychophysics paradigm and a theory of group behavior could be more useful in thinking about the standard setting process. In this view, item mapping methods such as bookmark are reasonable adaptations to fundamental limitations in human judgments of item difficulty. They make item ratings unnecessary and have unique potential for integrating external validity data and student performance data more fully into the standard setting process.