The purpose of this article is to introduce psychologists and counselors who work in schools to the field of applied sport psychology. We begin with a brief history of how applied sport psychology developed in North America and other parts of the world. Landmark events such as the development of conferences, professional organizations and scholarly publications are described. This is followed by a discussion of the breadth of services that are typically provided by sport psychologists. The third section examines some of the current issues related to the training of sport psychologists. The final section introduces the reader to organizations, journals, texts, and on-line resources so they may learn more about the theory, research, and practice of sport psychology.