This paper investigates the implementation and outcomes of "Growing Better Beginnings": a family literacy program for four and five year olds. The program builds on "Better Beginnings: Birth to Three" launched in 2005. Parents, teachers and librarians were surveyed and interviewed to ascertain their perceptions of the program. An analysis of the factors which facilitate the implementation and outcomes of "Growing Better Beginnings" and issues associated with the effectiveness of the implementation process is discussed. Findings indicate that perceptions of the program, central coordination, relationships and resources were viewed as facilitating implementation, whilst communication, impact on work, training and use and sustainability were seen as issues impacting on the effectiveness of the implementation process.