Library advocacy in one of two directions is the top priority of both Camila Alire and J. Linda Williams, the candidates campaigning to capture the 2009-10 term as president of the American Library Association (ALA). Alire, dean emeritus of the libraries of both the University of New Mexico and Colorado State University, will push for enhancements to what she calls "grassroots advocacy" by front-line librarians. Williams, coordinator of library media services for Anne Arundel County public schools in Annapolis, MD, will focus her presidency on conveying the value of school library media centers to state and federal legislators. She will eye the opportunity to restore them to a higher priority when No Child Left Behind (NCLB) comes up for reauthorization next year. Both candidates are confident that their initiatives fall well within the goals set by the ALA Strategic Long Range Plan, as has been required in recent years in an effort by ALA leaders to curb the more ambitious presidential initiatives common in the past. This article details several areas where these two excellent candidates exhibit small differences from each other.