A wide variety of internal and external communication methods used by the Piqua City School District (Ohio) are described. A philosophy statement is followed by descriptions of the roles of the board of education, the community, the teachers, the superintendent, and the media in an effective communications program. Among the 41 external communication methods which are used to develop positive relationships with the community are personal contact by school administrators, media publicity, volunteer programs, and recognition for assistance to the schools. Seventeen methods of internal communication with school staff are described which emphasize the recognition of staff contributions and the development and maintenance of good administrator-staff relationships. Efforts to make board of education meetings as open to the community as possible and a program to recognize positive student actions are also described. (DC)