Peer reviewed
ERIC Number: EJ192237
Record Type: CIJE
Publication Date: 1978-Jul
Pages: N/A
Abstractor: N/A
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PR Students, Teachers Welcome Corporate Case Study Packages.
Broom, Glen M.; Ferguson-De Thorne, Mary Ann
Journalism Educator, v33 n2 p26-30 Jul 1978
Reports on an actual public relations problem that was used to introduce students to the practice of corporate public relations. Shows both positive and negative reaction to use of the case study in college classes. (RL)
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A