Although it is pretty easy to find colleagues who will express fatigue or frustration about the constant need for libraries to prove their value proposition, there is also an upside to the exercise of crafting a message that justifies librarians' mission. The catch is that however good their crafted message may be, they must forget about ever finishing their dog-and-pony show once and for all. Since information professionals live on the front lines of disruptive technology, they are subject to the force of digital convergence, which is forever pushing knowledge workers closer together and challenging them to rethink what they do. The sheer cascade of new technologies throughout the workplace, the entertainment sphere, and society in general requires constant review of their top goals, how they frame them to their users, and what "deliverables" they rely upon to build an evidence-based record of their relevance. And then there is the future. They must search not only for this year's value proposition but also next year's, and for the year after that. Debating about the profession's value and place in organizations and society is an effort well spent. Indeed, the accumulated wisdom gained from conducting the search for the current value proposition provides foundational learning for a successful library career. With that in mind, the author is going to hearken back to some of his favorite value propositions and see if they retain their rhetorical power. He will conclude with an assessment of the most intriguing strategies librarians might use to craft compelling value points during this digitally accelerated era.