An Iowa project identified curriculum, program standards, and a framework for promoting marketing education programs. The mission for the state action plan for marketing education is to develop a strategy to revitalize Iowa's marketing education for the 21st century. Three goals support this mission: (1) create a community-wide awareness of the need for marketing education; (2) create a personal/professional development plan to improve and enhance program delivery; and (3) participate in a statewide recognition process of local programs. The marketing plan has the following sections: (1) 1990 goals; (2) state action team members; (3) state action plan for marketing educators in Iowa--mission statement and three goals; (4) 15 suggested strategies for goal 1; (5) 15 suggested strategies for goal 2; (6) two suggested strategies for goal 3; (7) 25 areas most in need of improvement; (8) top 10 areas in need of improvement; (9) 18 areas that are strengths in local marketing education programs; (10) top 10 areas of strength; (11) activity guide and timeline; (12) research on attitudes about business, marketing, and marketing education; and (13) plans for marketing marketing education. (NLA)