According to gerontological thought, an important part of senior citizens' disabilities are products of their social exclusion rather than factors associated with their physical or mental health. How these exclusions come about was the purpose of the research reported in this article. The study was conducted among 682 Chilean university students using a semantic differential test. A generalized negative image on old age was observed. The conclusion is that social images of old age affect the well-being of present and future senior citizens. (Contains 16 figures and 1 table.)