Reflective observation is an important component of experiential learning that allows students to draw meaning from their experiences and incorporate that meaning into new learning conceptualizations. However, the present study indicates that business educators rarely incorporate reflection after concrete experiences into curricula. This research explores the use of a class blog as a medium for students to engage in social reflective observation. The authors include a case study of two marketing classes that used class blogs for reflective observation after semester-long group projects. Results from a survey of student attitudes toward the blog assignment indicate positive affective responses and perceived effectiveness of the blog task as a tool for reflection.