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ERIC Number: EJ307997
Record Type: CIJE
Publication Date: 1984
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Televised OTC Drug Ads as Surrogate Dope Pushers among Young People: Fact or Fiction.
Martin, Chorsie E.; Duncan, David F.
Journal of Alcohol and Drug Education, v29 n3 p19-30 Spr 1984
Examined the effect of televised drug commercials on drug use in college students (N=223). Results indicated that over-the-counter drug advertising has no effect on the likelihood of drug use in college students. However, a weak positive relationship was found between weekday television viewing and marijuana use. (JAC)
Descriptors: College Students, Drug Use, Etiology, Higher Education, Mass Media Effects, Recall (Psychology), Television Commercials
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A