The women's movement has made counselors aware of ways that socialization, stereotyping and sexism negatively affect the female client. The effects of socialization and stereotyping are now being questioned for male clients. Counselors of men must understand their own gender-related attitudes and their potentially negative effects on male clients to insure that men are not limited to rigid roles as a result of counselor intervention. Goals central to the training of counselors for men include the recognition of: (1) the impact of significant social forces in molding sex roles; (2) individual sex role as a consequence of social expectations; (3) clients' gender-related problems; and (4) the effect of counselor and client variables on the counseling process and outcome. Advocates of women and men must work together on the issue of sex equity in classrooms, training sessions, workshops, research projects, and committees. Both sexes must understand the relevance of gender and sex role stereotyping and have a commitment to sex equity for men and women before the complexity of sex role socialization can be fully understood and challenged. (NRB)