NotesFAQContact Us
Collection
Advanced
Search Tips
Back to results
ERIC Number: ED293529
Record Type: Non-Journal
Publication Date: 1986-Jul
Pages: 28
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Media Education: An Indian Perspective.
Kumar, Keval Joe
This paper provides both a preliminary analysis of a survey on media education in India, and reviews of the research on media education in the western world, the limited media education research already done in India, and the more extensive research that has been done on the sociology of Indian youth and the media. The purpose of the survey was to investigate the extent of media access and exposure, the place of exposure, content preferences, and the views of secondary school students (N=1,000), teachers (N=150), and parents (N=60) on media and computer education. Students were from three distinct types of schools, as well as from different castes and religious and socioeconomic backgrounds. Preliminary analyses of responses to completed questionnaires indicated that the majority of all students favored certain Hindi programs, but that they differed in the kind of television serial or film they liked, and the newspapers, magazines, and comics they preferred. A model of media education for India should take into account: (1) the striking similarities and differences among Indian children from different types of schools; (2) the mix of the traditional and modern in Indian society; (3) the diversity of regional, linguistic, and religious groups; (4) theories of communication developed from Indian thought and experience; and (5) the Latin American 'liberation' approach to media education which seeks to promote a dialogic and participative communication system as opposed to a top-down hierarchical communication structure. (46 references) (CGD)
Publication Type: Information Analyses; Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia; France; India; United Kingdom; United States
Grant or Contract Numbers: N/A