Visual literacy, the integration of seeing with other cognitive processes, is an essential tool of learning. To explain the relationship between the perceiver and the perceived, three types of theories can be brought to bear: introverted; extroverted; and transactional. Franklin Fearing, George Herbert Mead, Martin Buber, and other theorists have sought to analyze the visual literacy phenomena, and from their work, useful insights have emerged that can help the producers of children's educational television programs to become more sensitive to the learning styles of children. Both the physical and the non-physical characteristics of visual communication deserve more investigation. (EMH)