ERIC Number: EJ972746
Record Type: Journal
Publication Date: 2011
Pages: 6
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-8008
EISSN: N/A
Marketing Feud: An Active Learning Game of (Mis)Perception
Vander Schee, Brian A.
Marketing Education Review, v21 n1 p63-68 Spr 2011
This paper presents the results of implementing an active learning activity in the principles of marketing course adapted from the television show "Family Feud". The objectives of the Marketing Feud game include increasing awareness of marketing misperceptions, clarifying marketing misunderstandings, encouraging class participation, and building enthusiasm for the course. The results indicated that students were satisfied with how the activity met its stated objectives. Student learning also increased as demonstrated by more accurate perspectives on marketing concepts that were previously misunderstood. (Contains 1 table.)
Descriptors: Active Learning, Learning Activities, Student Motivation, Learner Engagement, Educational Games, Models, Television, Marketing, Student Participation, Misconceptions, Error Correction
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A