Four-hundred and ninety eight female undergraduate students at a large southeastern university participated in a study to assess how lecture versus DVD format affected attitude change towards female masturbation. All groups were given a pre and post test to assess masturbatory attitudes. Group 1 experienced a masturbation lecture. Group 2 experience a six minute DVD (digital video disc) of an undergraduate female discussing her own masturbatory history and experiences including a discussion of the vibrators she uses. Comparison of the data revealed positive increases in attitudes toward masturbation pre to post test independent of lecture of DVD exposure ( with greater change occurring in the lecture format). Implications and limitations are discussed.