School libraries are crucial to learning, but need resources to close the digital and print divide that widens as school budgets shrink. In this article, the author shares her perspective on stretching the library dollar. As budgets tighten and the use of library resources increases, school librarian's ingenuity, skill, and planning can ensure that students and staff have the best one can select, buy, borrow or solicit. Strategizing for lean times includes a vigorous, deliberate promotion and marketing campaign. Administrators, teachers, parents, and the community will support a program they know about; librarians will develop a core of advocates as their program is perceived as vibrant and crucial.