In discussing communication planning and integrated rural development, Philip H. Coombs, Manzoor Ahmed, and Pratima Kale of the International Council for Educational Development stress that communication planning must deal with problems in behavioral and not just technical terms. Communication planners must be able to work with experts from other fields, and be willing to learn about the local community and adapt communications technology to its people. Erskine Childers describes the United Nations Development Support Communication Service; Jim Herm describes his experiences as a communication planning officer in Thailand and Turkey; and Sam Keeney discusses how to help people receive the services governments promise but have difficulty delivering. (Author/STS)