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Peer reviewed Peer reviewed
ERIC Number: EJ483819
Record Type: Journal
Publication Date: 1994
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0894-2498
EISSN: N/A
Research You Can Use: Marketing to Children.
Walter, Virginia A.
Journal of Youth Services in Libraries, v7 n3 p283-88 Spr 1994
Examines marketing literature for profit-oriented organizations and discusses how those principles can be applied to public library services for children. Topics addressed include children as a source of revenue; market research; product development; promotion; retailing; and implications for public libraries, including population trends and children as future adult library users. (Contains 11 references.) (LRW)
Descriptors: Advertising, Children, Childrens Libraries, Economic Impact, Library Services, Literature Reviews, Marketing, Population Trends, Public Libraries, Users (Information)
Publication Type: Opinion Papers; Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A