Ethical dilemmas observed by students in retailing internships were the basis for a survey in which students indicated their perceptions as to whether case situations involved unethical behavior. Expanded case situations were offered to students for further exploration. The specific questions posed in this study included the following: (1) In what types of ethical environments do students believe they will be working during their internship experiences? (2) What types of ethical dilemmas do students observe in their internship experiences? (3) What types of ethical situations do students recognize as most and least problematic? (4) What types of ethical situations are most controversial for students in terms of the degree to which they are deemed problematic? (5) Can a teaching method, such as case studies, be used to facilitate student learning and reflection on the topic of ethics? Approaches to addressing ethical issues for discussion in the college classroom are presented. This study confirmed that controversy is associated with ethically oriented situations. Although students universally perceived some situations and behaviors as unethical, more situations were confusing in terms of implications and potential consequences. Numerous controversial ethical dilemmas were associated with workplace policies. Class discussions emerged as valuable learning exercises for students who recognized an increase in the number of identified alternative solutions to ethical dilemmas.