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ERIC Number: EJ353393
Record Type: CIJE
Publication Date: 1987
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Consumer Curriculum Materials: The First Content Analysis.
Rudd, Joel; Buttolph, Vicki L.
Journal of Consumer Affairs, v21 n1 p108-21 Sum 1987
Critics claim that consumer education materials from business sources are commercial in nature. Research evaluating the extent to which this claim is justified found that business-sponsored consumer curriculum materials contain significantly more commercial and advertising content than nonbusiness materials. (Author/CH)
Descriptors: Advertising, Consumer Education, Content Analysis, Curriculum Enrichment, Elementary Secondary Education, Instructional Material Evaluation, Propaganda, Public Schools
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Note: Available from American Council on Consumer Interests, 240 Stanley Hall, University of Missouri, Columbia, MO 65211.