The Physical Chemistry in Practice (PCIP) DVD contains video programs (modules) and experimental data that present the research of scientists working in applications of physical chemistry. The DVD allows students to learn about cutting edge research in physical chemistry while making connections to the theoretical concepts learned in lecture. "PCIP-DVD" allows students to build verbal and pictorial models of the experiments, instrumentation, and data that can be integrated with the material covered in lecture. For each of the modules implemented students were tested in a pre/post test fashion over content related objectives. For every module the students demonstrated a statistically significant improvement in their understanding.