This article reports qualitative findings of seven focus groups that illuminate the phenomenon of dating and dating violence from the perspective of the young adolescent. This study was part of a larger intervention project, "An Arts-Based Initiative for the Prevention of Violence Against Women and Girls," a collaboration of the Centers for Disease Control and Prevention and Johns Hopkins University, School of Nursing. Concepts of interest included: dating norms, ecological factors, elements of healthy and unhealthy relationships, and prevention strategies. Four themes emerged: respect versus disrespect, influence of friends, cost and benefit of sexual activity and violence as an acceptable response. The implications of this data highlight the need for school personnel to increase their awareness and understanding of the challenges middle school youth face. Dating violence prevention programs should be designed accordingly.