This is a review of the "European Educational Research Journal" ("EERJ") since the start in 2002 and up to 2014. Three questions were put forward: what are the ambitions with the journal, how has the journal developed over time, and what are its possible futures? The review is based on minutes and emails from the late 1990s up to 2014, as well as editorial materials. Downloads and citations of "EERJ" articles were analysed in order to capture the impact of the journal. The themes of each issue were analysed concerning their main research objects. The results presented a picture of a successful journal with greatly increasing numbers of subscriptions and downloads of articles. They also showed a journal that was increasingly more European concerning editorial matters and authorship. Considering journal contents and research objects that are in focus, "EERJ" is presenting productive and significant research on European education. However, articles analysing European educational research as a specific focus are less frequent. On the basis of these results it was concluded that there is a need for "EERJ" to further develop its focus on research on the Europeanisation of educational research, as well as to consider the opportunities for the European Educational Research Association (EERA) networks to produce handbooks concerning their areas of specialism, and for EERA to develop a European educational research observatory to improve research communication and reflexivity, and by that, further advance European educational research.