One in six high school football players in the United States will sustain a concussion at some point during their playing career. The consequences of concussion can be catastrophic, especially since the symptoms are rarely visible and often overlooked. To ensure the safety of athletes in youth and interscholastic sports programs, having Certified Athletic Trainers (ATCs) on staff or having a physician available at practices and games to oversee concussion and other injury management, is the best-case scenario. However, when an ATC or physician is not available, it is critical for coaches to be trained to identify and manage concussion. The purpose of this article is to review the need for and use of both subjective and objective concussion assessment. Since the responsibility for athletic health care often falls on the shoulders of sport administrators and coaches, injury identification training and immediate-care-management education are essential. (Contains 1 figure and 2 tables.)