ERIC Number: EJ705613
Record Type: Journal
Publication Date: 2004-Aug-1
Pages: 4
Abstractor: ERIC
ISBN: N/A
ISSN: ISSN-0363-0277
EISSN: N/A
Target Your Brand: Build an Identity that Works in the Age of the Superstore
Dempsey, Beth
Library Journal, v129 n13 p32 Aug 2004
As bookstores and the Internet march forward, the library community continues to question and forecast its role in society. Innovative libraries nationwide have seized the opportunity to reinvent themselves, bringing a new level of excitement to the industry. Yet puzzlement remains on what strategies, what roles will work in communities where alternatives are so readily available. A cue from corporate America is to deal with a changing competitive structure by more effectively managing the brand the library holds in the community. This article discusses this concept and how libraries can use this "branding" technique to move forward with the bookstores and the Internet.
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A